Evolution Emerging is proudly supported by:
Arts Council England / PRS for Music Foundation / BBC Radio Newcastle / BBC Introducing North East / NUURADIO
Sofar Sounds presents one of the freshest, most innovative ways to see live music to date. Each gig is sent to members via the website, omitting some crucial details: who is performing, and where. Intrigued?
Lucky ticket holders are told the secret location only one day before the show, and eagerly attend to see who will be performing. Anywhere can be a venue, from bedrooms to backrooms, castles and galleries, some of the most interesting and unexpected spaces in Newcastle play host.
This is a completely different way of approaching live music… and it works. Where a traditional, lengthy promotion style favours big names with established fans, this exciting new idea suits emerging artists to a tee. No ‘headliner’, no ‘support’, big names (James Bay, Hozier and Karen O have all graced a Sofar stage) to first-time gigs by young musicians. Sofar shows focus purely on the artist, with each act playing a stripped back set, and given equal attention and by a bespoke audience in an intimate venue. Limited places are available, so winning a ticket in the ballot gives an exclusive feel, and a great turnout of expectant music lovers ready to embrace whatever is thrown at them.
Not only does Sofar Sounds support the regional scene, it is a global movement involving 342 cities worldwide. Alumni performers even venture out on Sofar tours, bringing new music to distant places. Artists simply apply online. It’s open to everyone.
Mat Hunsley, one of most prolific artists in our region, leads a team of volunteers at Sofar Sounds Newcastle,
“Over the last three and a half years, we've hosted some of the finest North East acts there are in a beautiful, tiny (and some not so tiny) venues filled with passionate and attentive music fans. These shows aren't only enjoyed by the lucky few fortunate enough to win a place in the ballot, but nearly all the acts we have hosted have found playing Sofar to be a uniquely enjoyable experience.”
Generator are excited to partner with Sofar Sounds, working together to provide high quality opportunities for emerging artists. Mat Hunsley adds:
“Generator and Evo Emerging's support of new artists is second to none in the North East! We are extremely excited to be working alongside them this year and look forward to bringing a unique 'Sofar' edge to our own little corner of the Ouseburn.”
Several Evolution Emerging 2017 acts have played at a Sofar Newcastle shows including Rebecca Fitch, Keiandra, Fletcher Jackson, Jake Houlsby, Cape Cub, Callum Pitt, and The Old Pink House. Catch them at various venues in the Ouseburn on the 27th of May.
ACTION FOR CHILDREN
Generator are proud to partner with one of the UK’s most dedicated and conscientious charities, Action for Children.
What is Action for Children?
Action for Children are a charity who provide hands on practical and emotional support for families, children and young people experiencing homelessness.
Sharing core values with Generator, including regional development, supporting and investing in the local community, and collaboration, this partnership is being built on solid foundations. Jackie Ball, head of high-value fundraising for Action for Children, has urged music fans to attend this year’s festival and get involved with their project Byte Night.
What is Byte Night?
Byte Night is a sleep-out fundraising event where partners of Action for Children get together to raise money and awareness of the charity, by sleeping out in various locations across the country. Jackie Ball is the project’s spokesperson:
“We are delighted that Evolution Emerging have chosen to support Action for Children this year and help raise awareness of Byte Night and the charity’s vital work in the North east of England.
There’s nothing like actually sleeping out to gain a tiny insight into some of the daily challenges of young homeless people. It’s an absolutely inspirational event and we’re encouraging people to register now. There’s the unique opportunity to be part of one of the biggest annual fundraisers in the UK, and to make a real difference to young disadvantaged people that Action for Children works with all year round, providing essential support, education, and accommodation.”
Byte Night takes place on Friday the 6th of October.
Generator are excited to connect with Action for Children, who continue to help to change the lives of the most disadvantaged children and young people in the local community. For more information about the charity and its work visit Action for Children